Digital Communication Project Manager

Pay Grade

16

Position Summary

The Digital Communication Project Manager develops and executes effective strategies, plans, analysis, and recommendations in support of CPS Energy’s brand, program awareness, events, education, customer acquisition strategies, products & services, and initiatives through current and future digital and online channels; including social media platforms, website, intranet, and email.  
The Digital Communication Project Manager’s strategies and plans will target residential; including Spanish-speaking and income eligible customers, small business, large commercial & industrial customers, media, and other stakeholders.  The Digital Communication Project Manager will be expected to develop and maintain a comprehensive knowledge of the industry, initiatives, target markets, products & services, programs, and tools addressing each target market. This Digital Communication Project Manager will develop, execute, measure, assess and make recommendations on effective strategies and plans to enhance and strengthen the CPS Energy brand in the greater San Antonio area, regionally, and nationally. The Digital Communication Project Manager will be responsible for collaboration and coordination with team members, internal operations, product teams, executives, other internal clients and partners as well as external stakeholders, agencies, consultants, and community organizations to identify, define and meet goals related to digital channels, initiatives and projects. 
 

Tasks and Responsibilities

• Develop digital marketing and communication strategies, plans, tactics, execution, and measurement for positioning, packaging, promoting and communicating the value of CPS Energy’s services, offers and ideas.
• Assume responsibility for brand management and messaging online and across current and future digital channels in support of CPS Energy’s brand, People First culture and the company’s safety culture.
• Create engaging content for digital channels and facilitate outreach and engagement.  Apply copy editing, digital media, and creative eye to deliver messaging that is compelling and on brand.  
• Develop metrics to measure, analyze and report on reach and effectiveness of digital channels, content, budget, and plans.
• Listen, monitor and inform regarding content and customer interactions on digital channels.
• Develop and execute plans for digital platforms, tools, materials, presentations and other deliverables to support customer service and business account management team’s objectives.
• Develop reporting and analyze data utilizing analytics and metrics from digital and social media channels to measure effectiveness and influence future strategies and tactics.  Define new metrics and measures to demonstrate the success of marketing and communications initiatives.
• Assess processes, platforms and resources for opportunities to improve operational efficiency.
• Develop procurement and technical specifications for systems and services; including business case development input.   
• Research and create internet marketing and advertising strategies, using both organic and paid components, to drive traffic to digital channels and achieve goals.
• Create, maintain and modify schedules for digital channel communications and updates.
• Manage detailed content calendar for digital channel opportunities.
• Create and publish branded content and make changes utilizing multiple platforms, including AEM web content management, Sprout social media management and others as needed to support digital channel effectiveness.
• Coordinate with communications and marketing team members to generate and share stories and content for all channels. Cultivate relationships with employees, customers and the community consistent with our People First philosophy.
• Attend CPS Energy, community and industry events and initiatives to capture photos, videos, and stories for timely digital publishing.
• Stay up-to-date with digital and social media trends and developments.
• Participate in the evolution of the digital strategy that will deliver better customer experiences, educate innovatively, and deliver greater value to customers, employees, stakeholders, and community organizations. 
• Demonstrate excellent interpersonal skills, be collaborative, and have a strong client-service background and orientation.
• Perform other duties as assigned.

Minimum Skills

Minimum Knowledge and Abilities

Preferred Qualifications

• Utility industry experience or foundational knowledge of the industry.
• Bi-lingual, English and Spanish.
• Event marketing, promotional marketing.
• Graphic design with extensive experience.
• Voice marketing knowledge.
• Extensive experience with web content management platforms AEM and Wordpress.
• Basic understanding of Google Analytics, paid vs organic media and social media analytics with extensive experience.
• Extensive knowledge of functionality, scheduling, reporting, and analyzing for digital platforms to include Facebook, Twitter, Instagram, LinkedIn, YouTube, SmugMug, Pinterest, Podcasting and new channels. 
• Competent in design apps and software including Creative Cloud.
• Mobile photography and use of DLSR, mobile videography and video editing experience.

Competencies

Minimum Education

Required Certifications

Working Environment

Physical Demands